The main goal of this campaign was to create images for social media (to create a challenge), ads and website. The idea was to run a sales campaign during the month of November 2020, not directly associated with Black Friday. TAKE ME TO THE CORNER SHOP was the name of the campaign that would take place at a local convenience store, with shelves full of products and colours.
My job on this campaign was to help as graphic designer (helping with mood boards, presentations decks and photoshoot spread sheet), collaborate on choosing styling, and during the photoshoot day help with logistics and styling, and , create videos.
Creative Director: Sofia Lourenço
Creative Assistant: Catarina Pereira Dias
Styling: Ana Lebre
Photographer: Melissa Vieira
Models: Allison Queiroz and Teresa Meneses
