"REFIX is a refreshing innovation in recovery drinks, made with sea water taken from the Atlantic Ocean on Costa da Morte, Galicia, Spain. The water is extracted in a strategic protected area by the Natura 2000 network, 70 meters from the shoreline and at a depth of 4 meters, where the quality of the water is higher than at any other point on the European coastline, as certified by the weekly analyses of INTECMAR (The Galician Technological Institute for the Marine Environment)."
As of 2021, Unreal Fields is also a service provider, therefore, it created a marketing agency. Refix is one of its first clients.
The main purpose of this campaign was to develop accurate content for Refix social media channels: Facebook, Instagram and website. Taking into account previous brand content and REFIX main target audiences: Gym Athletes, age range 25-35 years old. The goal was to create relevant and relatable content about Living Out There.
My job on this campaign was to be one of the project managers and the graphic designer (creating mood boards and presentations decks) and during the photoshoot day help with logistics and the photographer, and be the videographer.
Creative Director: Ana Lebre
Creative Assistant: Catarina Pereira Dias
Styling: Ana Lebre assisted by Catarina Pereira Dias
Project Managers: Catarina Pereira Dias and Ana Lebre
Photographer: José Henriques
Videographer: Catarina Pereira Dias
Models: Ana Lebre and Guilherme Lebre
Logistics: Ana Lebre, Catarina Pereira Dias and José Henriques
