The purpose of this campaign was to create conversion content for a more mature target, and the aim was to increase sells on shoes that were not selling as much.
My job on this campaign was being the project manager, and be the graphic designer (helping with mood boards and presentations decks) and during the photoshoot day help with logistics, help the photographer and deal with the models.
Creative Director: Ana Lebre
Creative Assistant: Catarina Pereira Dias
Styling: The models chose their styling and Ana Lebre approved
Project Manager: Catarina Pereira Dias
Photographer: Melissa Vieira
Models: Mónica Azevedo, Pilar Baquero, Lucília Pinto and Manuela Lebre
Logistics: Ana Lebre, Catarina Pereira Dias and Teresa Meneses
www.unrealfields.com
