"REFIX is a refreshing innovation in recovery drinks, made with sea water taken from the Atlantic Ocean on Costa da Morte, Galicia, Spain. The water is extracted in a strategic protected area by the Natura 2000 network, 70 meters from the shoreline and at a depth of 4 meters, where the quality of the water is higher than at any other point on the European coastline, as certified by the weekly analyses of INTECMAR (The Galician Technological Institute for the Marine Environment)."
As of 2021, Unreal Fields is also a service provider, therefore, it created a marketing agency. Refix is one of its first clients. The first campaign was called Party Animal, due to their target. The purpose was to create content for social media platforms and website. The photoshoot production was held at a friend's house and the set was to resemble a house party and what happens after the party.
My job on this campaign was being the project manager, and be the graphic designer (creating mood boards and presentations decks) and during the photoshoot day help with logistics, help the photographer, be one of the videographers and deal with the models.
Creative Director: Ana Lebre
Creative Assistant: Catarina Pereira Dias
Styling: Ana Lebre assisted by Catarina Pereira Dias
Project Manager: Catarina Pereira Dias
Photographer: Melissa Vieira
Videographers: Isabel Rainha, Catarina Pereira Dias and Marta Pereira
Models: Teresa Meneses, Ana Lebre, Guilherme Lebre, Inês Melo, Marta Pereira
Logistics: Ana Lebre and Catarina Dias
